About MyRatesMagic® Founder

About Founder

Richard Bedenham

Richard Bedenham is a highly motivated, experienced, hotel project, revenue, yield, channel manager professional who loves all types of technology systems.

Well versed with the online distribution landscape for hotels.

He has extensive technology project management experience in planning, designing, and launching internal systems, to web application projects, as well as technology efficiency projects for hotels.

.A vast array of digital marketing experience such as campaign design, execution and tracking, social media platforms, reputation systems and custom relationship management systems.

Working with a strong work ethic attitude Richard Bedenham believes in working with clients to turbo-charge overall revenue management efficiency and performance.

Richard has been working in the hotel revenue management sphere since 2010. Exposing him to numerous technology platforms, such as channel management solutions, OTA systems, PMS solutions, rate shopping applications of varying degrees of complexity. He is also well versed in revenue management strategies in particular back-office revenue management efficiency techniques that make a difference.

In 2018 Richard launched MyRatesMagic® for hotels and resorts. MyRatesMagic® is a rate plan management application, including calculation engine, loading reports and scenario planning insights in the cloud.

The MyRatesMagic® system is proved to saved hundreds of employee hours, protect hotels revenue and boost revenue management efficiency.

“There is a direct relationship between optimal revenue performance and revenue management back-office efficiency. Hotel distribution starts with you.”

Discover more about Richard on LinkedIn:

Watch some videos about the MyRatesMagic® system.


Reliable hotel rate structure organisation & distribution.

Save Time & Increase Accuracy
Designed & built by hoteliers for hoteliers. Accuracy and time savings guaranteed.

Tried & Tested System
MyRatesMagic® has been extensively tested on live properties, including hotels, resorts, villas and apartments.

Guaranteed Accuracy
MyRatesMagic® produces accurate results on time, all the time.

Streamlines Rate Loading Process
Streamlining the rate loading process reduces price distribution errors by up to 99%.

Supported by fast Amazon Cloud servers. We guarantee 99.9% availability.

After Sales Support
After sales support is very important to us. We offer phone, Skype and e-mail support services.

Data Security & Privacy
Your privacy is guaranteed with an advanced level of security. Both the website and application have a state of the art SSL encryption in place. This way the safety of your data is 100% guaranteed. Privacy Policy

Cross Browser, Platform & Device Compliant
MyRatesMagic® supports all major browsers, platforms & devices.